AbakwaSamsung benze ukubuya okumangalisayo emakethe yomhlaba wonke yama-smartphone, ngokuthola indawo ephezulu engxenyeni yokuqala ka-2024. Le mpumelelo ihlaba umxhwele ikakhulukazi uma kubhekwa izinselelo ezibhekene nemboni, okuhlanganisa ukuvunguza kwezomnotho kanye nokuncintisana okukhulu. I-International Data Corporation (IDC) ibika ukuthi impumelelo ye-Samsung iqondana nokukhuphuka okuphawulekayo okungu-7,8% kokuthunyelwa kwama-smartphone emhlabeni wonke, okuhlanganisa amayunithi ayizigidi ezingu-289,4. Lokhu kukhula kuphawula ikota yesithathu ilandelana yomfutho omuhle kulo mkhakha, okukhombisa ukusimama okuqhubekayo.
Njengomthengi onolwazi, izinqumo zakho zokuthenga zidlala indima ebalulekile ekubumbeni imboni yama-smartphone. Idatha ye-IDC yembula ukuthambekela okuphawulekayo kuma-smartphones aphambili, anenani elikhulayo elimaphakathi lokuthengisa (ASP). Lokhu kuphakamisa ukuthi abathengi baya ngokuya bekhetha amamodeli e-premium futhi babambelele kuwo isikhathi eside. Lolu shintsho ekuziphatheni kwabathengi luyisici esibalulekile ekuthuthukisweni komkhakha kanye namasu asetshenziswa abakhiqizi bama-smartphone.
Imboni yama-smartphone ibonakala ngokuncintisana okukhulu, abadlali abakhulu bahlale beqhudelana ngesabelo semakethe. Ukunyukela phezulu kweSamsung akubanga nazo izinselelo njengoba le nkampani ibhekene nokuncintisana okushubile okuvela ku-Apple kanye neHuawei, osekubuyelwa yizembe eChina. Ukubuya kwakamuva kushintshe kakhulu ibhalansi yamandla esifundeni, kwengeza isendlalelo esisha sobunzima endaweni yokuncintisana.
Abanye abadlali abakhulu, abanjengoXiaomi, Transsion, OPPO/OnePlus, kanye neVivo, nabo bakhula kakhulu, okunomthelela ekukhuleni komkhakha jikelele. Kodwa-ke, naphezu kwalo mkhuba omuhle, i-Samsung ne-Apple babone ukwehla kokukhula ngekota yokuqala, okugqamisa izinselelo ezibhekene nemikhiqizo evelele kakhulu.
Naphezu kokuqina kwayo kanye nekhono lokuzivumelanisa nezimo, imboni ye-smartphone ayigonyiwe ethonyeni lezici ze-macroeconomic. Lokhu okuguquguqukayo kungaba nomthelela ekusetshenzisweni kwabathengi, ngakho-ke, impumelelo yemikhiqizo yama-smartphone. Kule ndawo yokuncintisana, amabhrendi amancane abhekana nezingqinamba ezibalulekile njengoba elwela ukuzinza emakethe ebuswa abadlali abakhulu, abaqine kakhudlwana.
| Izinkampani ezi-5 eziphambili, ukuthunyelwa kwama-smartphone emhlabeni jikelele, isabelo semakethe kanye nokukhula konyaka nonyaka, i-Q1 2024 (imiphumela yokuqala, ukuthunyelwa ngezigidi zamayunithi) | |||||
| ibhizinisi | Ukuthunyelwa ku-1Q24 | Isabelo semakethe ku-1Q24 | 1Q23 Ukuthunyelwa | Isabelo semakethe ku-1Q23 | Ukuhluka kusuka komunye unyaka kuye komunye |
| I-1. Samsung | 60.1 | 20.8% | 60.5 | 22.5% | -0.7% |
| 2. I-apula | 50.1 | 17.3% | 55.4 | 20.7% | -9.6% |
| I-3. Xiaomi | 40.8 | 14.1% | 30.5 | 11.4% | 33.8% |
| 4. Inguquko | 28.5 | 9.9% | 15.4 | 5.7% | 84.9% |
| 5. I-OPPO | 25.2 | 8.7% | 27.6 | 10.3% | -8.5% |
| Amanye amazwe | 84.7 | 29.3% | 79.0 | 29.4% | 7.2% |
| Ubude | 289.4 | 100.0% | 268.5 | 100.0% | 7.8% |
| Umthombo: I-IDC Quarterly Mobile Phone Tracker, Ephreli 15, 2024 | |||||
UmthomboIDC
Funda kabanzi Umhlahlandlela:
- Kwambulwa Amadili akwaSamsung Black Friday
- I-Samsung Wallet yokuthola ilayisense yokushayela ephathwayo
- AbakwaSamsung bakhombisa izisetshenziswa zabo zakamuva zobuhlakani bokwenziwa embukisweni we-World of Samsung
- I-Samsung 8TB ephathekayo ye-SSD T5 EVO
- AbakwaSamsung bamemezela izinzwa ezimbili ezintsha ze-ISOCELL Vizion
- AbakwaSamsung bethula ama-vacuum cleaners amasha anobuhlakani bokwenziwa kwa-CES
